William Ward is the Owner and Head Appraiser of North American Real Estate Services, a residential valuation firm serving Los Angeles and Orange counties. With a career spanning more than a decade across real estate brokerage, mortgage lending, and appraisal, William brings a rare, end-to-end understanding of residential real estate markets and valuation methodology.
Professional Experience
William has 7 years of hands-on real estate appraisal experience, performing residential appraisals for lenders, investors, attorneys, and private clients. His appraisal work emphasizes USPAP compliance, market-supported analysis, and clear, defensible reporting—particularly in complex or changing market conditions.
Prior to focusing full-time on appraisal, William spent 4 years in the mortgage industry, gaining direct experience with underwriting standards, loan programs, collateral risk analysis, and lender expectations. This background allows him to anticipate how appraisal conclusions are reviewed and applied in real-world lending decisions.
William also brings 12 years of experience as a licensed Realtor, representing buyers, sellers, and investors across Southern California. This long tenure in brokerage provides deep familiarity with neighborhood-level market behavior, pricing strategy, buyer psychology, and transaction dynamics—insight that directly strengthens his valuation analysis.
Education & Analytical Background
William holds a Bachelor of Science in Business Administration with a concentration in Data Analytics, providing a strong foundation in statistical analysis, financial modeling, and data-driven decision-making. This analytical training supports his use of regression analysis, trend modeling, and market metrics in appraisal reporting.
He has also completed a Master of Business Administration (MBA) with a concentration in Accounting through the Texas A&M University System, further strengthening his expertise in financial reporting, accounting principles, and asset valuation. This advanced education enhances his ability to analyze income-producing properties, interpret financial statements, and evaluate real estate within broader financial and economic contexts.
Professional Focus
As Owner and Head Appraiser of North American Real Estate Services, William personally oversees appraisal assignments to ensure accuracy, consistency, and professional integrity. His combined background in appraisal, lending, brokerage, and business analytics allows him to deliver valuation reports that are not only compliant, but practical, well-supported, and clearly communicated.
William is committed to providing objective, well-reasoned valuations that clients can rely on for lending, investment, legal, and planning decisions.